Comments on: Analyzing Campaign Video Distro Strategies http://www.yesh.com/blog/2007/01/30/analyzing-campaign-video-distro-strategies/ Artist, Technologist, Entrepreneur Wed, 28 Jan 2009 14:04:00 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Waking Dream » Blog Archive » online discussion of my youtube/political posts, online fieldwork implications, and other sundry things http://www.yesh.com/blog/2007/01/30/analyzing-campaign-video-distro-strategies/comment-page-1/#comment-583 Waking Dream » Blog Archive » online discussion of my youtube/political posts, online fieldwork implications, and other sundry things Wed, 07 Feb 2007 14:53:52 +0000 http://www.yesh.com/b2/2007/01/30/analyzing-campaign-video-distro-strategies/#comment-583 [...] a tale of two candidate’s video distribution strategies, my post looking at the recent spate of online candidate videos, has circulated a bit on the fringes of the political blog and citizen journalism communities. The first person to comment on it was Brian Russell (Yesh.com), who noted that Ruby Sinreich (lotusmedia.org) first shared the article with him. In that article I had linked to a YouTube video that Brian and Ruby had created responding to Edward’s presidential announcement. A few days later, the Yesh article was picked up by A Blog Around the Clock, which it turn was mirrored on Science Blogs. Finally, Aldon Hynes of the Orient Lodge and Greater Democracy responded to the dialog in post entitled Hope is Presidential. [...] [...] a tale of two candidate’s video distribution strategies, my post looking at the recent spate of online candidate videos, has circulated a bit on the fringes of the political blog and citizen journalism communities. The first person to comment on it was Brian Russell (Yesh.com), who noted that Ruby Sinreich (lotusmedia.org) first shared the article with him. In that article I had linked to a YouTube video that Brian and Ruby had created responding to Edward’s presidential announcement. A few days later, the Yesh article was picked up by A Blog Around the Clock, which it turn was mirrored on Science Blogs. Finally, Aldon Hynes of the Orient Lodge and Greater Democracy responded to the dialog in post entitled Hope is Presidential. [...]

]]> By: Greater Democracy » Blog Archive » Hope is Presidential http://www.yesh.com/blog/2007/01/30/analyzing-campaign-video-distro-strategies/comment-page-1/#comment-488 Greater Democracy » Blog Archive » Hope is Presidential Sat, 03 Feb 2007 01:28:38 +0000 http://www.yesh.com/b2/2007/01/30/analyzing-campaign-video-distro-strategies/#comment-488 [...] Matthew Bernius talks about a tale of two candidate’s video distribution strategies, comparing Obama’s use of BrightCove with Edwards use of YouTube. He notes that “YouTube offers tools to manage posting comments, [but] you cannot control what content your page links to. In going to ‘where the people are,’ you leave yourself open to direct commentary from the people” and contrasts this to “Brightcove’s promise of control”. He carries it further to note “Edwards’ decision to speak extemporaneously, on location in New Orleans versus Obama’s use of a controlled backdrop and a prepared speech and teleprompter” Brian Russell, and Coturnix have also commented on this. [...] [...] Matthew Bernius talks about a tale of two candidate’s video distribution strategies, comparing Obama’s use of BrightCove with Edwards use of YouTube. He notes that “YouTube offers tools to manage posting comments, [but] you cannot control what content your page links to. In going to ‘where the people are,’ you leave yourself open to direct commentary from the people” and contrasts this to “Brightcove’s promise of control”. He carries it further to note “Edwards’ decision to speak extemporaneously, on location in New Orleans versus Obama’s use of a controlled backdrop and a prepared speech and teleprompter” Brian Russell, and Coturnix have also commented on this. [...]

]]> By: mattBernius http://www.yesh.com/blog/2007/01/30/analyzing-campaign-video-distro-strategies/comment-page-1/#comment-481 mattBernius Tue, 30 Jan 2007 21:03:09 +0000 http://www.yesh.com/b2/2007/01/30/analyzing-campaign-video-distro-strategies/#comment-481 Hey, first of all thanks for the link. I agree with all your points. In an earlier version of the post referenced (unfortunately lost to a server hiccup) I suggested the Obama camp's decision to opt for the "control" of Brightcove was short sighted. I decided to opt for a more "academic" and neutral write up in round two. At this point, I can't come up with a single justification for any candidate not to go to YouTube first. Especially since the video is going to end up there and not under that candidate's control. But more importantly, to your point, if they're going to be "of" the people, then they need to go "to" the people. But at that point control is relinquished and I'm not sure if these folks handlers and planning staffs are prepared for that yet. Like I said it's pretty revealing to map the "organic-ness" of different candidate's strategies onto their media distribution choices. Looking at it in that way, it's not surprising at all that H. Clinton has so far avoided any social video options and opted for the far more controlled "yahoo answers" and hosting her own video (I tackled that in a later post). Hey, first of all thanks for the link.

I agree with all your points. In an earlier version of the post referenced (unfortunately lost to a server hiccup) I suggested the Obama camp’s decision to opt for the “control” of Brightcove was short sighted. I decided to opt for a more “academic” and neutral write up in round two.

At this point, I can’t come up with a single justification for any candidate not to go to YouTube first. Especially since the video is going to end up there and not under that candidate’s control. But more importantly, to your point, if they’re going to be “of” the people, then they need to go “to” the people. But at that point control is relinquished and I’m not sure if these folks handlers and planning staffs are prepared for that yet.

Like I said it’s pretty revealing to map the “organic-ness” of different candidate’s strategies onto their media distribution choices. Looking at it in that way, it’s not surprising at all that H. Clinton has so far avoided any social video options and opted for the far more controlled “yahoo answers” and hosting her own video (I tackled that in a later post).

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